TAYTO
Creating Happy Snacking Moments
Tayto Crisps is a crisp and popcorn manufacturer in Ireland, founded by Joe Murphy in May 1954 who invented the first flavoured crisp production process. The first seasoned crisps produced were Cheese & Onion. Companies worldwide sought to buy the rights to Tayto’s technique. Tayto crisps are a cultural phenomenon throughout much of the Republic of Ireland, so much so that in November 2010, Tayto opened its own theme park called Tayto Park.
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Market Leaders
Tayto are proud to bring so many of Ireland’s favourite snacks and iconic brands to people all over world. When combined, their brands hold a market-leading position of almost 50% of the Irish snack food market. Individually, they all retain their own personality and we have enjoyed promoting these brands for many years. KP, Hunky Dory, Mccoys, King and Hula Hoops are some of the most popular brands we distribute under the Tayto umbrella.
Relevance to the market
With Australia’s rich multicultural society International snacks and foods have become a constant on the retail shelves down under. Tayto has been a stand out performer within the International set since 2010. A smaller 42g pack of pure indulgence, this snack is the essence of impulse.
Current distribution
Available in over 2500 retail stores in Australia, including Coles, Woolworths and Australia’s top Irish Pubs. Also available direct from tasteireland.com.au
Originates from
Ireland
VISIT
taytosnacks.ie
