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Tayto, Barry’s Tea to be sold in 600 Coles stores down under

Irish entrepreneur Eamon Eastwood has secured a major coup for his Taste Ireland business, signing a deal with Australian retail giant Coles to stock Irish products in 600 stores.

Coles supermarkets will have a new dedicated Irish section selling Tayto crisps, Barry’s Tea, Club Orange and other favourites.

The contract will represent retail turnover of more than €2 million in year one and will see Taste Ireland’s turnover increase by 60 per cent.

“What started as a niche boutique-style operation in 2004 has now flourished into a scalable and thriving enterprise. On the supply side we have worked hand in hand with the Irish manufacturers who now see a potentially new market opening for them whilst on the demand side there is 600,000 Irish passport holders in Australia”, Mr Eastwood said.

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