Irish entrepreneur Eamon Eastwood has secured a major coup for his Taste Ireland business, signing a deal with Australian retail giant Coles to stock Irish products in 600 stores.
Coles supermarkets will have a new dedicated Irish section selling Tayto crisps, Barry’s Tea, Club Orange and other favourites.
The contract will represent retail turnover of more than €2 million in year one and will see Taste Ireland’s turnover increase by 60 per cent.
“What started as a niche boutique-style operation in 2004 has now flourished into a scalable and thriving enterprise. On the supply side we have worked hand in hand with the Irish manufacturers who now see a potentially new market opening for them whilst on the demand side there is 600,000 Irish passport holders in Australia”, Mr Eastwood said.