OUR STORY
Taste manages the distribution of world-class food brands.
More specifically, we hand-pick and partner with overseas manufacturers to bring their brands alive in a new market. Our distribution is omnichannel, satisfying the curiosity and needs of a tech-savvy and informed consumer.
We list our brands in the largest supermarket chains, ensuring easy accessibility and value nationwide. Our independent retailers, including pubs, cafes, convenience stores and deli’s ensure our wider range of tastes are available for those discerning consumers.
SO, WHO ARE WE?
MEET THE TASTE EXECUTIVE TEAM
Introducing the talented Taste team. Specialist in Purchasing, Planning, Warehousing & Logistics, eCommerce & Social Media Mgt, Sales & Marketing, Innovation & NPD, Finance, HR & Compliance.
The man who started it all
As our CEO, Eamon is highly proficient at telling the rest of us what to do.
Hobbies: Playing 6-a-side soccer
Favourite Product: Keoghs Truffle & Real Irish Butter Chips
EAMON
FOUNDER & CEO
Irish Pub Inspector
Jennifer has been in more Irish pubs in two months than the entire Irish population of Australia.
Hobbies: Crossfit
Favourite product: McCambridge Gluten Free Soda Bread
JENNIFER
BUSINESS DEVELOPMENT MANAGER
Paris Hilton's love child
Loves spending other people's money, responsible for global shipping and buying stuff he likes the sound of.
Hobbies: Astrophile, & like playing Cricket game - I'm an opening Batsmen & part-time Fast Bowler
Favourite Product: Club Rocks handy
VINAY
HEAD OF PLANNING
Director of First Impressions
Chief babysitter of Dudley the office dog and has a serious social media addiction.
Hobbies: Visiting art galleries and art exhibitions and travelling
Favourite product: Jammie Dodgers
ALEXANDRA
Director of first impressions
Creator of Big Deals
Loves to tackle the big end of town but cannot use the coffee machine yet...
Hobbies: Long walks on the beach
Favourite product: Cadbury Wispa Bar
SARA-LYNN
HEAD OF SALES
The real boss of the business
Miss Google, knows everything there is know in the business, and has fingers in all pies.
Hobbies: Bush Walking and cooking
Favourite Product: Jacob’s Club Milk
MYCA
QA & Operations Manager
Converted Tayto lover
Affectionally known as Ragu, he does IT nerdy stuff all day that no one else understands, and he loves sleeping.
Hobbies: Watching movies
Favourite product: Tayto Cheese and Onion/ Cadbury Snack Sandwich/Jacobs Pink Wafer
RAGHAVA
ICT Business Analyst
Chief Tayto Counter
Stock-taking extraordinaire and the best forklift driver in the house, badly needs a haircut.
Hobbies: Playing table tennis and badminton
Favourite product: Boland’s Fig Rolls
DAWN
Warehouse & Logistics Manager
Interested in joining the team? email [email protected] and tell us why….
OUR VISION
Making the world feel smaller through the tastes of home. We achieve this by practising lean supply chain solutions and a customer-data driven approach to product market fit.
OUR MISSION
Is to make the world feel smaller and help millions of ex-pats feel connected to their homeland through nostalgic, iconic and emerging food brands.
Commercially Caring
We believe in the well-being of our team members and love to see them succeed.
Resilient
We have the ability to see something through to compilation, and to make things happen and push through inevitable bumps in the road.
Agile
We employ a strategic mindset with casual agility. This enables foresight and flexibility to pivot when required.
Innovative
We think strategically & act with urgency and go beyond what is expected. We are instinctive and perceptive to capture the customer's hearts & minds.
Continual Learner
We believe that it’s vital to grow both personally & professionally, to constantly challenge and stretch ourselves.
TEAM VALUES
CRAIC
Interestingly, CRAIC is an Irish word meaning: good times had by all, or the soul of a party.
Enjoying what we do is a collective responsibility. Our work and career development can be challenging, but it can also be fun.
DISTRIBUTION
OUR STRONG RETAIL PARTNERSHIPS ENSURE YOUR PRODUCTS REACH CONSUMERS
With a population of 24 million, scattered over the vast Australian continent, ensuring an efficient and substantial distribution is essential to make our brands easily accessible to those who love them. From Sydney to Perth and Darwin to Melbourne we have you covered with the help of our fantastic retail partners.
JOIN OUR GROWING LIST OF RETAIL PARTNERS
YOUR CUSTOMERS WILL LOVE OUR RANGE
WHERE DID WE COME FROM?
TASTE FROM THE BEGINNING
Like many businesses Taste started from very humble beginnings, from 50 cartons of chips in a bedroom to managing 10 iconic brands, national distribution in over 1400 stores and distribution partners in three different continents…. enjoy the story.
It all started when...
Taste’s CEO, Eamon, arrived as a backpacker in Australia for the Olympic Games in Sydney
Eamon took a gamble
He raffled a pack of Tayto Chips at a fundraiser and it went for $25!. Eamon knew then there was a market.
First shipment
Imports one pallet of Tayto’s chips and store them in his bedroom.
Taste Ireland was born
Taste Ireland was formed and introduced popular Irish food brands to Australia for the first time.
ONLINE STORE LAUNCHED
tasteireland.com.au was launched and the team began to grow.
Distribution grows
We developed our own retail distribution network of 250 stores Australia wide
14,000 subscribers
Eamon used the power of social media and other online marketing to grow the Taste network!
A new home
Taste relocated to a state-of-the-art warehouse in Botany, Sydney’s warehouse district next to the SeaPort and airport.
WOOLWORTHS
Taste launches a core range (Tayto’s, Barry’s Tea, Club Drinks) in Woolworths International Category.
COLES
Taste launches a core range (Tayto’s, Barry’s Tea, Club Drinks) into Coles.
GROWTH CONTINUES
Managing world-class UK and Irish brands in snacking, drinks, tea, biscuits, confectionery and condiment categories.
SOCIAL MEDIA EXPLODES
Our social following swelled to 50,ooo. Facebook and Instagram were excellent mediums to engage and communicate with our community and we developed exceptional engagement levels.
OUR RANGE GROWS
We increased our range in stores and are now stocked in over 1000 grocery stores and 200+ independent stores.
DISTRIBUTION PARTNERSHIP
Taste partners with DHL, streamlining logistics even further.
Taste Food Distributors is formed
Company splits B2B & D2C to adequately represent the wholesale division. Taste Ireland is the direct online retail channel.
European Brands
New relationships are formed with exciting European brands.
Pandemic Diversity
Online channel explodes, the diversity in the distributions pays off during unpredictable trading period.
Leadership Team
A period of investment in our number one metric – People & Culture.
Taste UK
We launch another online retail store, this time catering for the 1 million UK expats.
Omni Channel Acceleration
Rolling out our omni channel strategy to enhance the customers experience and accessibility.
WE VALUE OUR COMMUNITY
COMMUNITY PARTNERS
In 2004 the business was launched at a government community event; this has laid a solid foundation for building the business from within the community. We have supported many worthy causes and continue to do so. However, we have fostered some significant long-term relationships and partnerships that embody our values.
Put simply, we like these people so we like doing business with them.
Unit 4/107 Stephen Road Botany, NSW 2019
phone: 1300 447 474 (1300 4 IRISH)
email: [email protected]
WHERE ARE WE LOCATED?
OUR HQ
We are conveniently located in Sydney’s Warehouse District. In fact, we are in the same Suburb as the nation’s main sea freight port, Port Botany and the country’s largest airport, Kingston Smith.
This is supported by a strong road and rail infrastructure ensuring our goods are transported inbound and outbound as efficiently as possible. All our supporting businesses like 3PLs, Couriers, Quarantine Offices and Freight Forwarders are our neighbours which all contribute to a lean supply chain model. We warehouse, store, pick pack and dispatch from our Botany warehouse, while store core grocery lines in 3PL facilities as required for greater efficiencies.