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JACOBS

The Tradition of Biscuit Building

The originator of the Jacob’s brand name was the small biscuit bakery, W. & R. Jacob, founded in 1851 in Bridge Street, Waterford, Ireland, by William Beale Jacob and his brother Robert. Jacob’s is now a market-leading name for several lines of biscuits and cracker brands in Ireland and the United Kingdom.

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Taste Range Jacobs

The Welcome In Between

Sometimes it’s those little in-between times that mean the most so grab yourself a cuppa and a biccie and take 5 minutes to yourself. Jacobs have you covered whether savoury or sweet.

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Relevance to the market

With the continued growth of tea drinking throughout Australia, it would be rude not to accompany it with a quality Jacobs biscuit. A lunch box treat or evening dipper. The unique elite range is pure indulgence.

Current distribution

Jacob Jaffa Cakes & Boland Fig Rolls are in the International category within Woolworths Supermarkets. Jacobs Club Milk 5 pack biscuit is sold in over 600 Coles stores nationwide, found within the British & UK Foods Category. Also available in mid-tier retail groups like IGA. The wider Jacobs range is available direct via tasteireland.com.au

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Originates from

Ireland

VISIT

jacobs.ie