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The Tradition of Biscuit Building

The originator of the Jacob’s brand name was the small biscuit bakery, W. & R. Jacob, founded in 1851 in Bridge Street, Waterford, Ireland, by William Beale Jacob and his brother Robert. Jacob’s is now a market-leading name for several lines of biscuits and cracker brands in Ireland and the United Kingdom.

Taste Range Jacobs

The Welcome In Between

Sometimes it’s those little in-between times that mean the most so grab yourself a cuppa and a biccie and take 5 minutes to yourself. Jacobs have you covered whether savoury or sweet.

Relevance to the market

With the continued growth of tea drinking throughout Australia, it would be rude not to accompany it with a quality Jacobs biscuit. A lunch box treat or evening dipper. The unique elite range is pure indulgence.

Current distribution

Jacob Jaffa Cakes & Boland Fig Rolls are in the International category within Woolworths Supermarkets. Jacobs Club Milk 5 pack biscuit is sold in over 600 Coles stores nationwide, found within the British & UK Foods Category. Also available in mid-tier retail groups like IGA. The wider Jacobs range is available direct via tasteireland.com.au

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