To Be The Most Sustainable all natural Kids drink in the world
Capri Sun is a German brand of juice concentrate drinks owned by Capri Sun Group Holding in Germany. It was introduced in 1969 and named after the Italian island of Capri. Capri Sun has been distributed in the United States since 1981 and is now available in over 100 countries, making it the largest kid’s drink brand on the planet.
Taste The Fun
Capri-Sun knows there is no Planet B. That’s why they aim to minimise the impact on the environment. They have proudly been on this journey for many years and have taken many steps to become a product that is fully recyclable and a lot of fun! Capri Sun is proud of what they have accomplished so far. They started by making the packaging with recycled cardboard material. They then reduced the material use of the Capri-Sun pouch by 33%, resulting in a pouch that weighs five times less than a similar-volume PET bottle. That’s also why the pouch is light enough to take along on any trip.
FUN FACT: Capri Sun packaging contributes to just 6% of our total transported weight – the rest is accounted for by the great tasting drinks inside the pouch, giving Capri-Sun a comparably low carbon footprint.
Relevance to the market
Capri Sun’s commitment to sustainability is second to none. Biodegradable packaging, paper straws and no artificial ingredients. We feel this is where Australian retailers want to go. Ranging and working with brands that deliver on their sustainable targets.
Currently available in many independent retailers and direct via tasteuk.com.au